27 March 2024

Communication

how to deal with a communication crisis?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges they are facing in their profession. A communication crisis is onefalse

7 min

20 March 2024

Communication

An employee does not express himself in the same way as an annual report

Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their ownfalse

4 min

6 March 2024

Communication

What do the media have to say about the acceleration of information and fact-checking?

The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... Thefalse

4 min

29 February 2024

Public relation

PR, the key to Employee Advocacy?

As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse

2 min

28 February 2024

New formats: what influence do they have on media practices?

The arrival of "new media" and the evolution of traditional media have brought with them new ways of working. The imperatives of immediacy, transparency, reactivity, the constant need for images...false

3 min

28 February 2024

The Dircom: social ambassador for the company's information content?

2 min

23 February 2024

Communication

Ensuring message consistency across new communication channels

Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse

7 min

23 February 2024

Public relation

Information manipulation: PR's number one enemy?

Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse

2 min

15 February 2024

Communication

An enhanced communicator: new technologies and new tools

With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.

3 min

15 February 2024

Public relation

The importance of high added value content in Public Relations

In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse

2 min

7 February 2024

Communication

Blockchain: the guarantee for corporate communication

The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse

4 min

4 May 2023

Communication

How to choose the right channels of communication

Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse

6 min

16 March 2023

PR Agencies

An insider list of PR agencies in Switzerland

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

5 min

8 March 2023

PR Agencies

An insider list of PR agencies in Greece

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

3 min

3 March 2023

Communication

How to successfully distribute your press release

A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s targetfalse

5 min

22 February 2023

Communication

How to create your own communication strategy

A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and externalfalse

6 min

17 February 2023

PR Agencies

An insider list of PR agencies in Hungary

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

4 min

9 February 2023

Communication

A definition of marketing communication (MarCom)

Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more.false

6 min

9 December 2022

Communication

The importance of looking out for fake news on social media

The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containingfalse

6 min

23 November 2022

Communication

The AMEC Prize: an Award for the Best Communication Practices

Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by thefalse

6 min

17 November 2022

Public relation

How to create an efficient corporate PR campaign

What is PR and what is a PR campaign? PR, short for public relations, has become an essential aspect for businesses to build their relationship with the public. Present and useful in manyfalse

6 min

10 November 2022

PR Agencies

An insider list of PR agencies in Finland

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

6 min

4 November 2022

Communication

What is Fake News and How to Avoid it

Fake news is a term that has been circulating for a while now but what does it mean exactly and why is it so important to be aware of it? The term “fake news” describes any article or videofalse

11 min

28 October 2022

Public relation

What is Sustainable PR?

The world is on a mission towards a greener, healthier, and more eco-friendly place to live in. There is a pressing need for enterprises to come together to create a commitment to globalfalse

6 min

28 October 2022

PR Agencies

An insider list of PR agencies in Sweden

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

7 min

20 October 2022

PR Agencies

An insider list of PR agencies in Denmark

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

9 min

14 October 2022

PR Agencies

An insider list of PR agencies in Italy

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

8 min

14 October 2022

Communication

Quick guide to Fill a review for Wiztopic in G2

4 min

5 October 2022

Communication

Technologies and disinformation in the Russia – Ukraine War

Fake news thrives in the Russia – Ukraine war. The conflict as it stands is happening in both the physical and virtual world at a global level. Whether it is manipulated photos, false videos, statefalse

7 min

28 September 2022

PR Agencies

An insider list of PR agencies in Spain

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

6 min

23 September 2022

PR Agencies

An insider list of PR agencies in Portugal

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

7 min

21 September 2022

Communication Public relation

Why PR crisis management is mandatory

A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or reviewfalse

6 min

16 September 2022

Public relation

Everything you need to know about press releases

A press release is a written document that has been specifically prepared to be shown to the media. Press releases are used as a way of announcing something newsworthy to a specific audience to gainfalse

9 min

14 September 2022

PR Agencies

An insider list of PR agencies in the Netherlands

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

8 min

7 September 2022

Communication

How to protect yourself against fake news

The term “fake news” is nothing new but in recent times it has become a huge problem for societies around the world. The term “fake news” itself has become extremely popular after being usedfalse

7 min

31 August 2022

Communication

Everything you need to know about corporate communication

Corporate communication is both internal and external communication within a workplace. There are several different kinds of corporate communication dimensions that are a key concern for any company.false

14 min

13 July 2022

Public relation

Public relations: what does pr mean?

Public relations are one of the most important and effective ways to create a solid and credible reputation for a brand or business. By using successful PR, a brand can strategically build, maintain,false

12 min

13 May 2022

Communication

How to write a good corporate press release

Build your brand, explain your mission and engage your audience. This can all be done through a corporate press release that excites, attracts and most importantly promotes your business. Despite thefalse

6 min

24 March 2022

Communication

Social networks as weapons of seduction

Public relations has become essential to guarantee the right perception of messages in this crowded digital world. It is high time that PR campaigns were integrated with digital campaigns. In thisfalse

6 min