On 23 November, 2022
Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by the communication professionals whom objective is always to conduct an optimal communication, that is able to inform, persuade, entertain, interest, aware, etc. Targeted publics with the best performance possible, in order to maintain the competitiveness and its “fair play” in the field of communication, several organisations have create prizes with the objective of award the best practices.
One of these organisations is AMEC which stands for Association for Measurement and Evaluation of Communication. AMEC is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media z and communication research, analysis, evaluation and insights. AMEC currently has more than 160 members in 86 countries worldwide.This organisation has created the AMEC awards, a global awards programme for communications measurement. This Awards aims to recognise and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics.
How to enter the nominations of the awards?
A submission of an entry of the project to take into consideration have to be done online every year before the established deadlines, every work is eligible to enter to more than one category and some support materials such as supporting information, ppts, and videos can also be sent; an entry fee also have to be paid online, this fee differs for private organisations and for non-profit ones and it has some early bid reductions according to the announced dates of the awards of the year applied.
Every entry is analysed by a jury who reserve the right to change the category in which an entry that has been submitted if it is more appropriate in another category and the judging process has two different stages, the first one is the shortlisting in where the judges will be asked in groups to score each entry considering any supporting information using the judging criteria. The highest scoring entries will determine the shortlist. The judges will not be involved in the judging of any categories their organisation has entered. And the second stage is the Grand Prix judging in which All the Golds (the highest scoring entry in each category) will go into the Grand Prix judging. The Chair of the judges will make the final decision if there is a tie.
Who can Apply for this prize?
The awards is open to all communication professionals who uses measurement in PR and communications work:
- Measurement intelligence, research and insights companies
- PR and communications agencies
- Media agencies
- Digital and social teams
- In-house communications teams – private, public, government and not-for-profit sectors
What categories are awarded?
Several categories with different prizes are awarded by AMEC, this categories and prizes are divided as follow:
Categories for organisations that provide an evaluation measurement and insight service to clients:
- Most effective planning, research and evaluation in consumer communications
- Most effective planning, research and evaluation in business-to-business communications
- Most impactful client recommendations arising from a measurement study
- Best use of integrated communication measurement/research
- Most effective planning, research and evaluation in:The Americas, Western Europe,Eastern Europe, APAC , Middle East and Africa
Categories for in-house communications teams:
- Most effective planning, research and evaluation in the public and not-for-profit sectors
- Most effective planning, research and evaluation in consumer communications
- Most effective planning, research and evaluation in business-to-business communications
- Most impactful use of insights and analytics recommendations arising from a measurement study
- Most effective planning, research and evaluation: The Americas, Western Europe,Eastern Europe, APAC , Middle East and Africa
Categories for all:
- Most effective planning, research and evaluation of a Diversity & Inclusion (D&I) Programme
- Best multi-market reporting
- Best use of a measurement framework
- Best first step on a measurement journey
- Best crisis comms measurement and reporting
- Best evaluation on a small budget <£10,000 or <$10,000)
- Best use of measurement for a single event or campaign
- Innovation award for new measurement methodologies
- Step change award for the best improvement of a measurement journey
- Best use of social media measurement
- Plain language award for simplicity in campaign effectiveness measurement and reporting
- Best use of new technology in communications measurement
Special Awards:
- AMEC large communications, research and measurement team (organisation) of the year
- AMEC mid-sized communications, research and measurement team (organisation) of the year
- AMEC small communications, research and measurement team (organisation) of the year
- Young professional of the year
Why participate in the awards?
Participation in such important awards and event is important for every company in the communication industry, it can bring some benefits like:
- A benchmark of client and marketplace credibility
- International performance recognition
- Awards success builds team loyalty
- Best practice leads to improved work standards
- Awards success further strengthens new business RFPs
- An “AMEC Award Winner” badge is helpful to win new business.
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